Most teams pay for AI and revenue tools nobody opens. Itemize your stack, every AI tool, sales platform, intent feed, and enablement seat you pay for, and see the bill. One line per tool: what it costs you a year, how many seats you bought, how many of those seats a person actually opens in a normal week, and what each line is wasting.
One row per tool. Annual cost is the all-in number you pay for the year, not the monthly sticker. Paid seats is the licenses you bought. Seats used weekly is your honest read on how many of those seats a person actually opens. Two ways to run this: ballpark it from memory in a few minutes for the shape of the problem, or pull annual spend from finance and active-seat counts from each tool's admin panel or your SSO for the exact number, which is a 15 to 30 minute audit on a full stack. The Wasted column prices each line for you: its annual cost times the share of seats nobody opens. The row with the most waste, not the biggest sticker, is flagged in gold as your biggest leak. We never average across tools, every tool stands on its own line.
A seat you pay for and nobody opens is not a tool. It is a subscription to nothing. For each tool we take the share of seats that go unopened in a normal week and price it. Add it up and you have the part of the bill that buys no work at all.
For scale: the average company uses only 49% of the software licenses it pays for (Zylo 2024 SaaS Management Index, 30M licenses analyzed), and marketers use just 33% of their martech stack's capabilities, down from 58% in 2020 (Gartner). AI is the fastest-growing category and runs no better. Half-empty is normal. The only question is which half, and what it costs you.
The sticker price is a fiction. What matters is the cost per person who actually uses the stack. Divide the whole bill by the seats that get opened in a normal week and you see what each working user costs, dead seats and all.
Five numbers and one name. This is the line item a CFO circles in the budget review. Know it before they do, and know exactly which tool to defend or cut.
Your biggest leak
Sales engagement platform
$42,240 a year at 12% weekly usage. That one line item is 52% of your entire stack budget going to a tool almost nobody opens. Start the audit here.
Tools do not waste money. The absence of a system around them does. Nobody decided to pay for seats nobody opens, it happened one renewal at a time, with no install, no adoption plan, no owner. The fix is not cancelling software. It is installing the system that makes the software get used, and cutting what never will.
You're spending $62,940/year on AI and revenue tools nobody uses.
That's 78% of your stack spend failing the test every tool has to pass: it has to integrate, and it has to return. Cut what won't. Install the system for what should.
The tools were never the problem. The system around them was.
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Your stack, line by line, with the wasted spend per tool and the one system move that fixes it. No spam, unsubscribe anytime.
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Multiply each tool's annual cost by the share of seats nobody opens in a normal week, then add it up across your stack. The average company leaves about half its licenses unused (Zylo, 30M licenses analyzed), so the number is usually larger than leaders expect.
About 49% of paid software licenses get used in the average company (Zylo), and marketers use just 33% of their martech stack's capabilities (Gartner). Half-empty is the norm, not the exception, which is why per-tool utilization is worth auditing before every renewal.
Cost per active user is your total annual software spend divided by the seats actually used each week, not the seats you bought. It exposes the real price of a tool once idle seats are counted, which often runs two to three times the sticker price.
Pull the active-seat or last-30-day usage report from each tool's admin panel, or check last-login data in your SSO such as Okta or Entra. A gut estimate works to start, but the admin panel gives you the real number for a renewal conversation.
