B2B Tech-Enabled Services · Healthcare · Hospitals & Health Systems · Enterprise Sales
No inside sales engine. Multi-stakeholder hospital deals stalling.
Complex revenue-cycle solutions sold into large hospital systems. Multi-stakeholder committees, long cycles, high deal values, and no engine to generate qualified conversations predictably.
The install: defined the ICP and buyer personas across finance and revenue-cycle leadership. Built tailored outbound messaging for CFO, CRO, and VP-level stakeholders. Authored the inside sales playbook to standardize outreach, qualification, and objection handling. Tightened targeting to only the accounts that could buy.
- 25% year-over-year revenue growth from a newly built inside sales engine
- 70% faster enterprise deal cycles, including a $1M deal sourced and closed in 90 days
- 50% faster SDR ramp: new hires at quota in 60 to 90 days
- 95% reduction in time wasted on low-fit accounts
Featured in From Impossible to Inevitable for its application of Predictable Revenue principles.
B2B SaaS · Financial Wellness · SMB to Enterprise
No outbound motion. Pipeline unpredictable at scale.
A financial wellness SaaS company growing on inbound and partner channels alone. Reps buried in admin. Pipeline between first interest and a booked meeting was inconsistent as the company pushed into enterprise.
The install: aligned outbound, inbound, and partner motions into a single operating model. Refined ICP targeting and enterprise messaging for HR and C-suite buyers. Tightened qualification and follow-up to lift show rates. Built automation to remove admin drag and keep reps in conversations.
- $12K → $1.5M ARR in outbound closed-won revenue
- $39M → $65M pipeline in 12 months
- Meeting show rates up from 62% to 78%
- 0% team turnover over 9 months: clear systems, clear roles
“Across my 40-year business career, I have hired hundreds of individuals. Alex stands out as one of the top three hires I have ever made.
Tom Miller · Senior Vice President, SHAZAM · former Director of Acquisition, Ramsey Solutions (hired Alex)