No inside sales engine. Multi-stakeholder hospital deals stalling.
Complex revenue-cycle solutions sold into large hospital systems. Multi-stakeholder committees, long cycles, high deal values, and no engine to generate qualified conversations predictably.
The install: defined the ICP and buyer personas across finance and revenue-cycle leadership. Built tailored outbound messaging for CFO, CRO, and VP-level stakeholders. Authored the inside sales playbook to standardize outreach, qualification, and objection handling. Tightened targeting to only the accounts that could buy.
- 25% year-over-year revenue growth from a newly built inside sales engine
- 70% faster enterprise deal cycles, including a 7-figure deal sourced and closed in 90 days
- 50% faster SDR ramp: new hires at quota in 60 to 90 days
- 95% reduction in time wasted on low-fit accounts
Featured in From Impossible to Inevitable for its application of Predictable Revenue principles.
